Article 2 of 7 · Understanding before acting

Guerrilla or Official path: how to choose your starting point (without wasting weeks on the wrong one)

Virgile Gouala · Notion Consultant · March 2026 · 5 min read

There is one decision to make before all the others.

Not which database to create first. Not how to train the team. Not which template to use.

The decision that conditions everything is: what situation are you actually in?

Choosing the wrong path does not mean you will fail. But it means you will spend weeks fighting your own context instead of working with it.

Two paths, two different realities

The Guerrilla Path and the Official Path are not two speeds of the same deployment. They are two fundamentally different approaches, with strategies, rhythms, and constraints that share nothing in common.

On the Guerrilla Path, your main resource is proof. You build visible successes before asking anything of leadership.

On the Official Path, your main resource is authority. You have the mandate. The challenge is no longer convincing anyone, it is executing without a failed launch.

Using the Official Path strategy without having the mandate means announcing a deployment that nobody has approved. Using the Guerrilla strategy when you have the mandate means wasting the authority you were given by working in the shadows.

The 5-question diagnostic

Answer honestly. Not how you would like things to be, but how they actually are.

1. Does your direct management know you want to deploy Notion?

No, or not really → Guerrilla
Yes, and they support the initiative → Official

2. Is there a budget allocated to this project?

No → Guerrilla
Yes, even a modest one → Official

3. If you launch Notion with your team tomorrow and it does not work, what happens?

Nothing visible, you quietly stop → Guerrilla
It is visible, your credibility is on the line → Official

4. Do you have the power to ask your team to use a new tool?

No, you are working with volunteers → Guerrilla
Yes, you can mandate it → Official

5. Is there an executive sponsor behind this project?

No → Guerrilla
Yes, someone above you is championing this project → Official

Reading your result

Choosing your path: Guerrilla or Official, two options depending on your situation

Majority Guerrilla answers

You are starting without a safety net. That is entirely manageable, as long as you adopt the right strategy. The Guerrilla Path is designed exactly for this: build proof before pitching, move forward with volunteers, and turn successes into a mandate.

Majority Official answers

You have the favourable conditions. The challenge now is not to waste them with a poorly prepared or rushed launch. The Official Path gives you a structured framework to move fast without missing the critical steps.

Half and half

You are in a grey zone. Leadership is aware but not really committed. There is a verbal agreement but no clear budget.

In this case, start with the Guerrilla Path. Not because it is easier, but because building proof in your context will strengthen leadership's commitment far better than a premature official launch.

An important clarification

The Guerrilla Path is not the path for teams that fail.

It is the path for teams that do not yet have the conditions to succeed with an official deployment. Which is very different.

Most of the large Notion adoptions I have observed started in Guerrilla mode. A convinced manager, a few volunteers, a first use case that proves the value. Then leadership got on board, and the deployment moved to Official mode.

The two paths are not in competition. They often follow each other naturally.

Two diverging paths: the Guerrilla Path and the Official Path, two distinct routes

Where to go next

You now know where you stand. What follows depends on your path.

Guerrilla Path

For teams without an official mandate. Your resource: proof.

  • Build visible successes before pitching
  • Move forward with motivated volunteers
  • Turn proof into a mandate
Read article 3 →
Official Path

For teams with leadership backing. Your resource: authority.

  • Structure a launch that does not fail
  • Bring the whole team on board, not just volunteers
  • Not waste the mandate you were given
Read article 4 →

If you are still unsure, start with the Guerrilla Path. It is always easier to move from Guerrilla to Official than the other way around.

Learn more